As the domestic economic trend enters a round of complicated discussions, the constant changes in the international economic situation have made China's "world factory" business card no longer shine as before, and the textile industry, which used to be "Made in China" The development of important industries does not seem to be as prosperous as before.
On October 11-13, China International Textile Fabrics and Accessories (Autumn and Winter) Expo, China International Apparel and Accessories Expo 2016 (Autumn) and China International Knitting (Autumn and Winter) Expo were held at the National Convention and Exhibition Center (Shanghai).
In the more important exhibition of the textile industry, how will the textile industry develop into a focus issue.
In the eyes of many insiders, the so-called "cold winter" in the textile industry is actually not established. After decades of vigorous development, the Chinese textile industry still occupies an important position in the international market. With the continuous advancement of the “One Belt, One Road” national strategy, the domestic textile industry will also usher in new trade opportunities. At the same time, the innovation and exploration of the domestic textile industry is also advancing, from the “takenism” The real "Made in China."
Undoubtedly, the textile industry at this time has become a typical epitome of China's manufacturing industry seeking for breakthrough. The challenges and dilemmas faced by it, as well as its energy and potential, are concentrated in the current transitional moment.
In fact, it is an indisputable fact that the profit margin of the textile industry is gradually shrinking.
According to the previous statistics from the National Bureau of Statistics, the main business income and total profit of the industrial textile industry in the first quarter of 2016 were 66.66 billion yuan and 3.89 billion yuan, respectively, up 5.98% and 9.4% year-on-year, compared with the same period last year. The growth rate of business income was basically flat, but the growth rate of total profit decreased by 4 percentage points.
In an interview with the reporter of China Sankei Shimbun, Chen Yizhen, the head of Shaoxing Duoyi Textile Co., Ltd., pointed out that the slowdown in domestic economic growth and the sluggish foreign economy have directly impacted the sales of textile fabrics.
"The volatility of the RMB exchange rate has been fierce this year, which has made textile companies dare not rush to pick up large orders and long orders, so as to avoid losses. The external economic environment is not good, and the purchasing power of foreign investors is reduced, making the textile industry's export status worse and worse." Frankly.
The data also shows that from January to August 2016, China's textile and apparel exports totaled 178.337 billion US dollars, down 3.33% year-on-year, of which textile exports totaled 71.815 billion US dollars, down 0.50%.
At the same time, rising costs have become another threshold in the textile industry. With the sharp increase in the price of textile raw materials, the profitability of weaving products has decreased, and the enthusiasm of manufacturers has been affected.
In addition, Chen Yizhen revealed that the textile enterprises in the terminal market generally reflect fewer orders at this stage, which also led to a slow decline in the inventory of weaving enterprises. However, the stocks of textile raw materials manufacturers are relatively high, which leads to the downstream factories tend to be cautious about the procurement of raw materials, maintaining the demand for purchases, and the high inventory of manufacturers' regular stocks. High, affecting the production enthusiasm of the weaving industry.
“Manpower costs have become a big problem.” Chen Yizhen pointed out that the current domestic labor costs are rising, and the domestic textile industry, which originally used “small profits but quick turnover” as “competitiveness”, has faced new problems.
Despite this, the international competitiveness of the domestic textile industry cannot be underestimated. Li Binhong, director of the National Textile Development Center, believes that domestic textile technology and fabric quality occupy an important position in the international market.
Chen Yizhen also pointed out that "in fact, after years of development, the domestic textile industry has formed a regional development model, forming industrial clusters in many regions, which is difficult to achieve in other countries and regions."
Create professional refinement
So, how do you coordinate the current opportunities with the potential of the textile industry?
Li Binhong told the reporter of China Sankei Shimbun that the fundamental reason why the price of Chinese textile products has always been difficult to go up is the lack of added value of products. "Therefore, the development of textiles under the new normal should be in front of the clothing, and the design planning must be done in advance. The market-centered approach is the way out for textile development; the development of textile products needs to be based on accurate analysis, and the market can be obtained by improving innovation capabilities. Competitiveness."
At the same time, Li Binhong pointed out that “high added value is the only way out for textile development, and enterprises can not only solve people's basic needs in new product development.” Only when more people's functional and excitatory needs are solved, products are only Will have high added value.
Gao Yong, vice president of the China National Textile and Apparel Council, pointed out that China's current textile industry is facing a complex cotton market situation, the task of adjusting the structure of chemical fiber capacity is arduous, and the pressure of energy conservation and environmental protection is increasing. This is a requirement for the transformation and innovation of the textile industry. More urgent, new requirements have also been placed on the adaptability of textile enterprises.
"Next, industrial textiles will be an important direction for the transformation and upgrading of the entire textile industry." Gao Yong said.
The reporter learned that several major fields including the new generation of information technology, biology, high-end equipment manufacturing, new energy, new materials, and new energy vehicles have become important development directions for industrial textiles.
More importantly, the changing market situation has also made textile companies need to focus more on a certain area of intensive cultivation.
Chen Yizhen pointed out that “as domestic textile companies are almost saturated, and they are affected by the economic environment, customers are trying to buy the best quality fabrics at the lowest cost. Therefore, only a certain fabric is professional and fine. In order to provide customers with the most affordable products, on the contrary, in the pursuit of a variety of products and lack of professional quality, the market space in the future will be smaller and smaller."
Realize industrial chain interconnection
In addition to the development of refinement, it is especially important to realize the interconnection and interconnection of the industrial chain.
The person in charge of Lanzhou Sanmao Industrial Co., Ltd. told reporters that only by using clothing and extending the industrial chain can we maintain the fresh vitality of textile enterprises.
In the communication with many companies, the reporter learned that the great credit for the company to achieve profit growth comes from the beginning of research and development, the integration and extension of the industrial chain, many textile companies have achieved direct contact with clothing brands, from From research and development to sales, all direct contact with designers can not only better grasp the trend, but also maximize the benefits.
The relevant person in charge of Sunshine Group said that “the connection with the downstream industry chain such as clothing will enable us to grasp the decline in the demand for formal wear. At present, men’s wear is moving from formal wear to casual wear, which will be better applied to fabric production and R&D. on."
In addition to the interconnection outside the enterprise, the effective internal penetration of the enterprise will also be an important part of the transformation and upgrading of the textile industry.
Li Binhong believes that textile development is to accurately describe the use, appearance, function, price and other factors of the product in a professional language. On this basis, synergize with the internal resources of the enterprise to design a performance-based and excitatory type. New products for demand, rather than simply meeting basic needs.
In this regard, Li Binhong proposed, “This is to give full play to the innovation ability of employees and maximize internal resources. Enterprises should regularly conduct customer planning, product planning and technical planning on the basis of collecting demand analysis, and different customer groups. Have a clear product strategy and investment ratio, establish a market-oriented output-oriented organizational structure and processes, and establish a good distribution mechanism with responsibility, rights and interests between departments."